Press Releases

May 2017 - Association Executives Group Creates New Website For Association Of Educational Therapists, Builds Unique Member Marketing Program

OAK CREEK, WI, May 6, 2017 – Association Executives Group (AEG) announces that they have completed a new association website design for the Association of Educational Therapists (AET). AEG also worked with AET to redesign their website and the AET brand. The new site is built on the Joomla content management system. Previously their site was developed in an older HTML platform. AEG also redesigned the AET brand including their marketing materials, newsletter template, and publication design.

The company also developed a Member Marketing Program to assist Educational Therapists members in the marketing of their practices. The new program helps members of AET fulfill their marketing goals with professional, cost-effective brochures, websites, and direct marketing materials. The materials come loaded with targeted content that has been approved by AET that establishes members’ professional reputation within the field of educational therapy, while building a consistent brand across members.

Association Executives Group, located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.

March 2017 - Association Executives Group Redesigns The NABC Website

OAK CREEK, WI, March 3, 2017 – Association Executives Group (AEG) worked with the National Auto Body Council (NABC) to redesign their website and improve their brand. The NABC website redesign project came with new features such as a shop locator, member directory, and more. To see the new and improved website, visit www.nationalautobodycouncil.org.

The company’s developers created custom features for the site to accommodate the special needs of NABC and its members.  Features included a search functionality to help to locate shops and shop owners around the country.  Unique forms and other functionality allow for the planning and scheduling of the non-profit and fundraiser events around the country for NABC.  Denise Harris, CEO of AEG comments, “we are really fortunate to have a team of talented developers onsite within our staff to be able to accommodate unique requests and website functionality, whereas off the shelf, hosted solutions are not able to do this for their non-profit clients.”

Association Executives Group, located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.

September 2016 - Association Executives Group Celebrates 30 Years In Business

OAK CREEK, WI, September 6, 2016  Full-service association management company, Association Executives Group (AEG), is proud to celebrate 30 years of providing association management and outsourced services to nonprofits, organizations, and associations across the United States.

AEG provided technology and marketing services to associations when the company first originated, but with initial success and growth, AEG quickly grew to offer a wide range of services in the following areas: finance/legal, administration, customer care and sales, marketing, certification, website design and development and more.

AEG offers a cost effective way to deliver a wide range of services to clients. In addition to day-to-day management, the company also offers IT, web development and maintenance, government advocacy, lobbying, sales and event sponsorship, finance and security, design and digital publishing services, and marketing and membership management. Clients experience the efficiency and savings of working with a single partner on all of these services.

“Our mission is our client’s success. We are honored that our clients put their trust in us, and we work as hard to help them achieve their goals,” says founder, Denise

Harris. “When our clients experience increased membership, visibility, and longevity, it means our work is impactful. We pride ourselves in delivering our association clients and their members with quality service and growing their organization.”

Association Executives Group, located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.

April 2016 - AEG Announces An Expansion Through The Asset Purchase of a Local Management Firm

OAK CREEK, WI, April 14, 2016 – Association Executives Group (AEG) and its sister company, Harris Marketing Group (HMG), announce their recent purchase of the assets and contracts of a local association management agency.  As a result of the expansion, AEG and HMG have moved their headquarters from Wales, WI to Oak Creek, WI, in order to be more centrally located to the Milwaukee Metro area.  The expansion was in the works since the end of 2015, with the finalization and move occurring in mid March 2016. The combination of the staff from the acquisition brings a high level of talent and expertise to the association management industry. This creates the opportunity for growth as well as enhances the services provided to current clients.

AEG serves the nonprofit association and foundation community.  Their commitment to growing and supporting these organizations is what initially brought the two companies together.  AEG’s values, principles, beliefs in traditional business etiquette and full commitment to client service made this expansion an obvious decision.  Their complementary expertise and shared vision for the future made this a perfect fit.

AEG brings more than 30 years of experience in association management, membership growth, event planning, technology and marketing.  The ability to utilize marketing services and this expertise to those association clients will be a unique offering that will help in the growth of its client’s membership base and overall revenue.

AEG, located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company that has been in business for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management as well as outsourced services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about AEG, please visit www.associationeg.com.

January 2009 - Harris Marketing Group Certified As A Women’s Business Entreprise

WALES, WI, January 26, 2009 – Denise Harris, President of Association Executives Group and Harris Marketing Group in Wales, is pleased to announce that Harris Marketing Group, a sister business specializing in marketing and website development, received national certification as a Women’s Business Enterprise by the Women’s Business Development Center-Chicago, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“We are excited to have achieved certification by this widely recognized and respected organization, and we look forward to expanding our firm’s visibility among corporate supply chain diversity and procurement decision makers,” notes Harris.

WBENC is the nation’s largest third party certifier of businesses owned and operated by women in the United States.  WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.

Achieving WBENC certification is a meticulous process including an in-depth review of the business and site inspection.  The certification process is designed to confirm that the business is at least 51% owned, operated and controlled by a woman, and to ensure that the business formation/principal place of business is in the US or its territories.

By including women-owned businesses among their vendors, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier/vendor diversity programs.

WBENC is the Women’s Business Enterprise National Council and is comprised of 14 regional partner organizations.  It is the nation’s leading third-party certifier of women’s business enterprises (WBE’s) for the private sector.  In partnership with women’s business organizations throughout the United States, WBENC provides access to a national standard of certification and provides information on certified women’s businesses to purchasing managers through its Internet database, WBENCLink.  WBENC certification is recognized and accepted by the majority of major corporations across the United States.

Association Executives Group (AEG) and Harris Marketing Group (HMG), located in Wales, Wisconsin, are multi-disciplinary, woman-owned companies in business in the local area for more than 30 years. AEG’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agencies have serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com and Harris Marketing at harrismg.com.

December 2008 - Denise Harris, President Of Association Executives Group, Named Director For The Wisconsin Breast Cancer Coalition Board

WALES, WI, December 21, 2008  Association Executives Group (AEG) and the Wisconsin Breast Cancer Coalition (WBCC) are pleased to announce that Denise Harris, President of AEG and a long-time resident of Mukwonago, has been elected as a new Director to the Board of the Wisconsin Breast Cancer Coalition.

“Breast cancer has deeply affected me and many loved ones, and because of that, I have a personal and professional commitment to supporting local efforts that are working to find a cure,” notes Harris.  “Over the past several years, AEG has donated hundreds of hours to the Wisconsin Breast Cancer Coalition and to the Rock River HOG Chapter ‘Ridin’ to a Cure’ event, since these groups raise funds explicitly for breast cancer research and education in Wisconsin.  This is our corporate charity of choice.”

As a Director, Harris will represent WBCC around the state at healthcare conferences, support group and cancer survivor events, and fundraisers as well as act as an advisor to Wisconsin policymakers and as a lobbyist/witness for the State Legislature for items supported by WBCC.  She will also guide both internal and external marketing and communication efforts, and participate in general fundraising and other volunteer efforts for local events.

“WBCC has a ‘working board’ meaning that all directors assist in the development and implementation of strategic plans for WBCC, lead committees and actively promote the mission/vision and core values of the organization,” explains WBCC President, Ellen Vander Heyden.

The Wisconsin Breast Cancer Coalition brings Wisconsin voices together to stand up and speak out about breast cancer with education spotlighting critical breast cancer issues; collaboration through strategic alliances; and legislation to influence policymaking as well as fundraising and development.

The Wisconsin Breast Cancer Coalition is a statewide organization that is recognized as the premier resource on breast cancer policy issues. Since it was founded in 1994, the WBCC has initiated programs that directly reach people in Wisconsin, partnered with other organizations to affect changes in policy that have significantly increased funding for research on both the state and national level, and worked to improve access to quality care and treatment for all people.

Association Executives Group, located in Wales, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.

September 2008 - We Need Your Support: Shock Campaign For “Ridin’ to a Cure” Rock River Hog Adopts New Pr To Benefit Breast Cancer Research In Wisconsin

WALES, WI, September 22, 2008 – Association Executives Group (AEG) is pleased to announce that it was selected by the Rock River Harley Owner’s Group (HOG) to develop a public relations campaign to promote their 2008 “Ridin’ to a Cure” fund raising event that annually benefits breast cancer research in Wisconsin.

Designed to be both contemporary and “edgy”—to attract the attention of bikers during the 105th Harley-Davidson anniversary celebration and to encourage participation in “Ridin’ to a Cure” on Saturday, September 27—billboard advertisements, posters for local venues and a unique “grass roots” business card promotion were developed by AEG.

“Our creative team designed a one-of-a kind, edgy campaign that appeals to the Harley enthusiast, expressing the need for ’support’ from men and all riders,” commented Denise Harris, President of Association Executives Group.  Harris further explained, “Our agency has selected breast cancer to be our charity of choice; we are donating our services to ‘Ridin’ to a Cure’ and to the Wisconsin Breast Cancer Coalition.”

The “Ridin’ to a Cure” advertising uses a faceless woman – representing the fact that breast cancer can affect women of all ages and races – who is being embraced by a supporting male figure. The image is intended to depict support in a non-sexual, strong, protective manner.  The “We Need Your Support” headline addresses the literal visual support that is being given to the woman’s breast in the image.

However, the overall message of the campaign is to remind all viewers that women cannot fight breast cancer alone without the support of family and friends—and that women need support emotionally, financially and physically.

Ken Matthews, chairman of the 2008 “Ridin’ to a Cure” event, states, “This is a direct and candid approach so that people are aware of the fact that breast cancer affects both women and men.  We need to get the message out that this is a very nasty disease and we truly need your support to find a cure.  The campaign addresses this head on in a manner that is tasteful yet memorable.”

The male figure is portrayed with typical biker black leathers, medals, and tattoos representing sponsorship by Rock River HOG and Wisconsin Harley-Davidson.  The use of orange and black coloration is another nod to Wisconsin Harley-Davidson sponsorship.  In comparison, the women in the campaign are softer and more vulnerable; they are wearing a necklace with the ribbon symbol of breast cancer and, in some shots, a pink breast cancer arm band.  The hot pink coloration and the logo’s integration of the motorcycle wheel with the pink breast cancer ribbon illustrate the marriage of these two elements in the campaign for “Ridin’ to a Cure.”

Shots were carefully posed with subtle lighting to project the message that women are not alone in facing this disease and that they can lean on family and friends for support during the difficult times of diagnosis and treatment.

The mission of this annual event is to raise money and educate the community on the truths and myths of breast cancer, and to inform the public on preventative care and ways to support breast cancer patients and survivors.   From its inception in 1994, when $55,000 was collected, to last year’s ride that raised over $310,000, the Rock River HOG Chapter continues to grow this event each year.  Run exclusively by volunteers, there are no administrative costs. Over the past thirteen years, the Rock River HOG Chapter has donated in total nearly $2.5 million toward breast cancer research in Wisconsin.

A Salute to Survivors Parade will travel through Oconomowoc on Friday, September 26, at 6:00 PM (staging at 5:00 PM at the mini-mall by Schwefel’s Restaurant located on Hwy 16 in Oconomowoc), followed by a pre-registration party (6:00 – 10:00 PM) at Olympia Resort and Conference Center.

The 2008 “Riding’ to a Cure” fundraiser departs from Wisconsin Harley-Davidson in Oconomowoc at 8:30 AM on Saturday, September 27 and will offer a day of scenic riding in the Kettle Moraine area with a delicious lunch and thirst quenching beverages, live band entertainment and a chance to win spectacular door prizes and auction items including a drawing for a 2009 Harley-Davidson motorcycle.  Registration is 8:30 – 11:00 AM; a donation of $40 is requested.

Association Executives Group, located in Wales, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 20 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.

July 2007 - Owner Of Association Executives Group Spearheads Building Restoration

WALES, WI, July 1, 2007 – In this age of widespread residential and commercial development, an old building may not have a chance to survive unless you find someone who believes in a renaissance. Denise Harris saw enough potential in a building on the northeast corner of Highway 83 and Main Street in Wales that she purchased it and returned it to its former glory through a significant restoration and expansion process.  Today, the 5,000-square foot facility is the home of Association Executives Group, a full-service association management company.

“I had driven by the building for years and always had interest in it. I thought it was a unique architectural space,” said Harris.  “When I examined the place, I knew it was perfect.”

Harris, an interior design enthusiast, went to work on transforming the two-story, 60-plus year old structure into something that would fit her taste while maintaining a piece of its history.  The interior includes a combination of wood floors and carpeting, earth-tone walls, a warm, comfortable reception area, a state-of-the-art conference room and ample office space for growth.  The rooms are complemented with many furnishings and art-deco pieces she purchased during the restoration process.

Harris felt it was a good idea to parlay the restoration of the existing building with an expansion to more than double the size of the original structure.  The newest space was created on the east side of the building now houses three individual offices and a library on the main floor.

An upper floor includes two individual offices, a kitchen and plenty of additional space to accommodate the agency’s future growth.  A basement includes enough space to store a variety of marketing materials.

“We wanted to make a unique, comfortable environment for our clients,” said Harris.   “I am sort of an architectural buff and I wanted to maintain the integrity of the time this building was built in the ‘40s, and decorate it as an art-deco style with a lot of hand-made, frosted glass.”

A unique conversation piece which has stood the test of time is a thick chunk of drywall from the original creation of the structure’s bathroom.  Subscribed on it were a few inscriptions from throughout the years, including one from 1946 that said, “I love you; Built the house.”

Harris was so moved with finding this historic piece that she encased it and hung it on the wall which divides the original structure and the expanded office space.

The building was built in 1946 by Merl Vollmer and David Edwards, and originally used as a residence until it was sold in 1975 to a realty company, which rented out the house to couples as a temporary place to live while their own homes were in the process of being constructed.

In the late ‘80s, Linda Beckman and a business partner bought the home with the ideas of renovating it and opening up a hair salon.  Xanadu, Too! covered the main floor, with the rest of the building used as rental space.  The business was in its 18th year when Harris inquired about leasing some space on the lower level.  She admired the place so much and saw enough potential to make a purchasing offer.

“It turned out to be a good thing for both of us,” said Beckman, who relocated her salon business across the street from Association Executives Group in a strip mall along Highway 83.

Located at 262 W. Main Street, Association Executives Group now occupies the first building on the left as travelers make their way into the heart of Wales.  The location can also be seen on Highway 83, and provides the opportunity for the business to be a part of a very quaint area and the close-knit Town of Wales community, as well.

“The restoration and addition to the building was tastefully done and added a measure of sophistication to Main Street, which is the gateway to the downtown,” said Wanda Gosa, a trustee on the board for the Village of Wales.

“I love the fact that it backs up to a nature preserve,” added Harris. “It brings the exposure and the convenience but also beauty and the quiet, too.  It brings those two things together with the unique, architectural environment for our employees.  We are a creative company and I wanted a creative environment for our employees and for our clients.”

Association Executives Group, located in Wales, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 20 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.